UNDATED (CBS) -- A new procedure promises to whiten your eyes, but is it a good idea?
Adriana van Derhoek used to wear sunglasses during her daily walks along the ocean, not because of the glare, but to hide her red eyes. Now she doesn't have to. She says, "When I wake up in the morning and I see my beautiful eyes, I am so happy."
Van Derhoak had a procedure called iBrite. It brightened her sclera, or the white part of her eye, discolored by age and years of sun damage. Her bloodshot eyes often gave people the wrong impression.
She says, "I hate to face people because when they look at me, they think, I'm drunk, or I was late to bed last night."
Beverly Hills doctor Brian Boxer Wachler is one of two physicians in the world who perform the 30 minute operation.
He says, "We're removing the damaged membrane that has all the discolorations and letting the body regenerate a new membrane that doesn't have all the discolorations."